Dallas County
Democratic Party

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Dallas County Democratic Party out of home advertisingDallas County Democratic Party out of home advertising
We drove a 407% lift above mobile benchmark

The Dallas County Democratic Party utilized OUTFRONT’s Digital Direct Ad Server & Mobile offerings preceding the November elections to drive awareness to their party’s issues, drive traffic to their website and ultimately convince voters to vote Democratic on the election ballot.

1.1M

Delivered Impressions 

Source
OUTFRONT Media, 2026

1.5%

Click Through Rate 

Source
OUTFRONT Media, 2026

17K

Clicks 

Source
OUTFRONT Media, 2026

Strategy & Tactics

Strategy & Exectuion


  • Impression-based buying. Maximized their budget by using DDA to only serve impressions to their target audience across Dallas/ Ft.Worth.

  • Used Proximity Targeting by Zip Code and Audience Targeting to reach Democrat Voters, Gen Z, and Millennials.

  • To further increase their results, they utilized viewshed retargeting of their OOH units.

 

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.